Campaign advertising hub: Your Answer Matters

Your Answer Matters is the AEC's national information and advertising campaign to support people to participate in the 2023 referendum.

The channels

The phases

The Your Answer Matters campaign consists of the following four phases, delivered in line with the referendum period.

1. Education: Information on the purpose and process of referendums
2. Enrolment: Enrolling or updating your details
3. Services: Voter services, including early voting options
4. Formality: How to correctly complete the ballot paper.

During the campaign there will also be advertisements about disinformation, and how to stop, check and consider where the information came from.

The creative materials – a sample

A sample of Education and information materials is available to download:

Digital:

Press:

*In-language example

TV and pre-rolls:

• A referendum will be held this year – download (mp4)
• A referendum will be held this year – script (word)

• Voting in the referendum – download (mp4)
• Voting in the referendum – script (word)

Radio:

• A referendum will be held this year - mp3
• A referendum will be held this year – script (word)

Certification

I certify the 2023 AEC referendum campaign complies with the Guidelines on Information and Advertising Campaigns by non-corporate Commonwealth entities.

This certification takes into consideration advice and evidence provided by officers in the AEC with responsibility for the design, development, and implementation of the campaign.

Tom Rogers, Electoral Commissioner
Australian Electoral Commission
11 SEPTEMBER 2023

• Electoral Commissioner Certification Statement – pdf