Your Answer Matters is the AEC's national information and advertising campaign to support people to participate in the 2023 referendum.
The Your Answer Matters campaign consists of the following four phases, delivered in line with the referendum period.
- Education: Information on the purpose and process of referendums
- Enrolment: Enrolling or updating your details
- Services: Voter services, including early voting options
- Formality: How to correctly complete the ballot paper.
During the campaign there will also be advertisements about disinformation, and how to stop, check and consider where the information came from.